Compete with Content - by Vision Publishing, Inc.
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BY VISION PUBLISHING, INC., BOSTON, MASSACHUSETTS


Examples of Sources & Formats of Credible Content

All of these examples are simple and accessible for the curious reader. The keys to whether they will advance a purchase path are (1) their compatibility with a particular market place and (2) the nature of their presentation to a targeted group of individuals.

Online
  • Informational websites
  • links to authorative resources
  • on-line forums & news groups
  • e-mailing lists and newsletters

    Industry
  • industry standards
  • reviews and comments from industry experts
  • Q & A?s
  • Trade association presentations

    Customer
  • case histories and vignettes
  • applications stories and photos
  • customer testimonials and factual customer quotes
  • onsite beta-testing
  • customized service samples

    Professional Development
  • continuing education seminars
  • self-study courses and syllabi
  • future projections
  • self-published, bylined articles
  • monographs covering financial, sales and marketing or operational problems and opportunities

    Company
  • sole sponsored publications
  • interviews
  • resumes of company executives, account staff or service providers
  • company history
  • related projects and experience
  • customer/client lists
  • references
  • results of customer surveys

    Technical
  • warranty repair instructions
  • explanation of third party evaluation criteria
  • analyses and explainers
  • life cycle costing data
  • explanations and implications of existing and new or proposed regulations and standards
  • how-to articles
  • research findings
  • process descriptions

  • Vision Communications Address: 17 Westbrook Rd., Worcester, MA 01602
    Phone: 508-796-5101 Email: mjt@competewithcontent.com

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